Negin Mirsalehi is an Iranian-Dutch influencer, entrepreneur, and style icon who has carved her niche in the digital world as one of Instagram’s most beloved fashion and beauty personalities. Rising to fame with her impeccable fashion sense and luscious, honey-kissed hair, Negin turned her online presence into a thriving business empire. With over 7 million followers on Instagram, she is the founder of Gisou, a luxury haircare brand that incorporates honey from her family’s bee garden—a unique blend of beauty and heritage.
Born in Amsterdam, Negin grew up in a family that was equal parts creative and scientific—her mother was a hairdresser, and her father a businessman. She holds a degree in Business Administration and Marketing from Vrije Universiteit Amsterdam, which she later used to build her personal brand with precision and authenticity.
What makes Negin stand out is her genuine connection with followers, combined with her ability to remain chic yet relatable. Her blog, launched in 2012, catapulted her into the fashion spotlight, landing her collaborations with major brands like Dior, Revolve, and Cartier. However, it was the launch of Gisou in 2015 that marked her transition from influencer to entrepreneur. The brand quickly gained cult status, and her story was celebrated globally for merging generational traditions with modern-day innovation.
Beyond fashion and beauty, Negin is a vocal advocate for sustainability and bee conservation, a cause close to her heart given her family’s beekeeping legacy. She continues to use her platform not only for aesthetic inspiration but also to educate and empower her audience.
From walking the red carpet at Cannes to running a global beauty brand, Negin Mirsalehi represents the modern digital mogul: stylish, savvy, and socially conscious.
Personal Life
| Original/Real Name | Negin Mirsalehi |
|---|---|
| Other/Nickname | N/A |
| Profession/Occupation | Instagram Influencer, Entrepreneur |
| Birthplace | Amsterdam, Netherlands |
| Nationality | Dutch |
| Age | 37 years (as of 2025) |
| Date of Birth | November 2, 1988 |
| Hometown | Amsterdam, Netherlands |
| Caste/Religion | Muslim |
| Zodiac sign/Sun sign | Scorpio |
| Current career status | Active |
Physical Appearance
| Height (Centimeters) | 167 cm (5’6”) |
|---|---|
| Weight (Kilograms) | 56 kg |
| Body Measurements | 34-25-36 |
| Hair Color | Brown |
| Eye’s Color | Hazel |
Family Relatives & Siblings
| Parents | |
|---|---|
| Father’s name | Not Publicly Known |
| Mother’s name | Not Publicly Known |
| Brother’s name | N/A |
| Sister’s name | Negar Mirsalehi |
Marital Status, Affairs, Boyfriends, Kids & Relationship
| Boyfriend | Maurits Stibbe (longtime partner) |
|---|---|
| Dating | Maurits Stibbe |
| Marital Status | Engaged (as of 2023) |
| Spouse/Husband | N/A (Wedding pending) |
| Son | 1 Son (Born July 2023) |
| Daughter | N/A |
Education Qualification and Schooling/College
| School | Local school in Amsterdam |
|---|---|
| College/ University | Vrije Universiteit Amsterdam |
| Educational Qualification | Bachelor’s & Master’s in Business Administration & Marketing |
Controversies
Negin has largely kept her public image free of scandal. However, some critics have questioned the authenticity of influencers promoting sustainability while frequently flying for fashion events. Negin has addressed this by increasing transparency about her environmental commitments, especially through her brand Gisou’s bee-friendly initiatives.
Favorite Things and Likes & Dislikes
| Favorite Food | Mediterranean cuisine, Sushi |
|---|---|
| Favorite Movie | “The Great Gatsby” |
| Favorite Actor | Leonardo DiCaprio |
| Favorite Actress | Blake Lively |
| Favorite Color | Nude tones, Beige |
| Favorite Designer | Jacquemus, Dior |
| Favorite Destination | Capri, Italy |
| Favorite Cafe | Café George, Amsterdam |
| Favorite daily wear brand | Aritzia, Zara, Reformation |
| Favorite Book | “Start With Why” by Simon Sinek |
| Favorite Athlete | N/A |
Money/Net Worth
| Salary | Not Disclosed |
|---|---|
| Net Worth | Estimated $10 Million (as of 2025) |
Contact Information
| Official Website | www.neginmirsalehi.com |
|---|---|
| E-Mail Address | Not Publicly Available |
| Phone Number | Not Publicly Available |
| House Address | Amsterdam, Netherlands |
Social Media
| Wikipedia | Negin Mirsalehi |
|---|---|
| @negin_mirsalehi | |
| Official Negin Mirsalehi Page | |
| @negin_mirsalehi |
Personal quote:
“Be authentic. That’s the only way to connect.”
Early Life and Career:
Negin Mirsalehi was born and raised in Amsterdam to Iranian parents. Her early life was rooted in both modern Dutch culture and traditional Iranian values. Her mother, a professional hairdresser, introduced her to the art of beauty, while her father inspired her entrepreneurial spirit. Despite being passionate about fashion from a young age, Negin first pursued academics and earned her Master’s in Marketing.
In 2012, she launched her blog and began sharing fashion-forward looks paired with thoughtful captions. Her magnetic presence quickly attracted an audience, and within a few years, she had amassed millions of followers. Her signature glossy hair soon became a part of her identity, leading to the founding of Gisou in 2015, a honey-infused haircare line that honored her family’s beekeeping legacy.
Gisou became a cult brand, celebrated for its effectiveness and origin story. Negin seamlessly transitioned from fashion influencer to beauty entrepreneur, all while maintaining her relevance in both worlds. She has been featured in Forbes’ “30 Under 30” and has been invited to speak at global business and fashion conferences.
Current life/Events:
In recent years, Negin has focused on expanding Gisou globally, with the brand now available in major beauty retailers like Sephora. She became a mother in 2023 and frequently shares snippets of her journey into parenthood with partner Maurits Stibbe.
Negin continues to travel the world for fashion weeks, brand collaborations, and philanthropic events related to sustainability and bee preservation. As of 2025, she remains a sought-after digital personality and is preparing to launch a new skincare line under the Gisou umbrella.
Facts: Here’s some interesting lesser-known facts about Negin Mirsalehi
- Negin’s family has been beekeeping for six generations.
- She turned down offers from large investors to retain full ownership of Gisou.
- She learned video editing and photography by herself to build her blog content.
- She is fluent in Dutch, English, and Farsi.
- Negin once had aspirations of becoming a psychologist.
- She and her sister Negar are very close and often travel together.
- Negin’s engagement to Maurits Stibbe was announced in 2023 in a dreamy Capri setting.
- She uses honey not just in her haircare, but in her wellness routines too.
- She doesn’t drink coffee—green tea is her go-to.
- She designed a custom Dior dress for her Cannes appearance in 2022.
